Posting engaging content to all your social media channels on a day-by-day basis will take up a lot of your time – time that could be better spent building your business. You can not only save yourself precious time by planning your social media content in advance, but also make your social posts more effective and impactful.
Starting with a simple weekly calendar will allow you to map out all of the posts you want to make and and on which social platforms (e.g. Facebook, Twitter, Instagram, etc.). A good staring point is to think about the following questions for each social platform, for each day of the week:
It can be daunting to try and think of content to fill a whole week, let alone a whole month, but a good rule of thumb is to keep your content varied. Don’t post the same type of content day-after-day as this could easily bore your audience and stop them from reading your posts. Instead, mix it up and keep your audience interested, entertained, informed and engaged.
You could try out some of the following content types to keep your posts varied:
As you become more confident in planning your content in advance, there are free tools available to schedule your content in advance, saving you even more time. This effectively means your social media posts can run automatically in the background. I’ll cover scheduling content in a future blog post, however!
I have produced a free simple weekly social media calendar for you to download and use. Click here to download it!
The calendar is in PDF format and contains editable fields, so you can complete it electronically in Adobe Reader, or simply print it and fill in in manually. I hope you find it useful! Please let me know what you think by leaving a comment on my social media profiles: