Top Tips To Make Your Facebook Group More Effective

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1. Be clear on the objective for your group

What do you want to achieve by having the group in the first place – trying to attract new customers who aren’t aware of your products? Trying to develop a deeper connection with existing customers? Wanting to interact with your team members? All of the content for your group should be geared towards this objective. If it isn’t, question whether it is right for your group

2. Choose the right privacy setting

Do you want your group to be public, closed or secret? Having a public group might seem like it will help you get more members, but having a closed group might add a level of exclusivity and entice people to join

3. Make sure you are adding value

What is someone going to get from being a member of your group? What would encourage them to join in the first place? Providing ongoing value to your members is crucial to maintain their participation in your group. You could give them advice on how to use products, answer their questions, give exclusive promotions or offers to them or offer content they can’t see anywhere else

4. Encourage discussion amongst members

Groups are all about developing a community amongst like-minded individuals, so encourage your members to start their own discussions and interact with each other. You shouldn’t need to interact in every conversation in your group. You could even start a conversation by posing a common problem and asking people to comment with their solutions

5. Create guidelines for your group

Having a clear set of guidelines for your group members to adhere to sets boundaries for members. These can encourage your members to participate in the group – i.e. you could point out that members who are inactive for a period of time may be removed from the group to ensure it remains an interesting and active place for members to visit

6. Pin an important post

If there is something important that your group members should be aware of, create a pinned post. This could be particularly useful for highlighting guidelines or rules for your group

7. Consider making trusted individuals admins

As your group grows in popularity, you may struggle to manage it on your own. Consider making individuals, who you trust, admins of your group. This means they can moderate it for you and make contributions when you can’t. One such individual could be a long-standing member of your team who you work closely with

8. Promote offline events through your group

Do you have a meeting or event coming up? Create a Facebook event within your group where you can share information about it and people can let you know if they are attending

9. Resist the urge to sell

It is very important to not thinking of your group as a sales board. You should be aiming to help members by answering their questions and providing interesting and entertaining posts. If you do this in the right way, you will build trust with group members and they will be more likely to want to purchase from you, without you having to do the hard sell. Think about how you can help people, not what you can sell to them

10. Give a call to action in every post you make

You want to keep your group active. Whilst your members should be actively contributing to the group, you should also be posting regularly. In your posts, make sure to provide a clear call to action – i.e. tell people what you want them to do – “watch this video and let me know what you think in the comments below”

11. Keep your content varied and interesting

You need to keep your group members interested and wanting to come back to visit your group every day. Having a plan of what you are going to post and when will help you to do this. There are lots of different types of content you could post – tutorials on how to use products, quizzes, surveys, live Q&A sessions, etc.

12. Set a group challenge

Group challenges have grown in popularity. The principle is simple – as an admin you set a challenge for group members to complete. This could take place over a day, a week or longer potentially. The idea is to bond your community together by having everyone completing a common task. E.g. if you run a skincare business and have just launched a new cleanser, you could set a 7-day challenge where everyone tries the product for 7 days and posts daily updates on the results they are seeing

13. Pick the right group type

When creating your group, think carefully about what type of group you select. This will impact how Facebook categorises your group and where it is displayed in search results

14. Keep on-topic

Make sure that you keep the conversation on-track and don’t allow distractions to overtake the purpose of your group. Having consistent deviations from topic could result in some members leaving. This means you will need to actively moderate your group, potentially closing or removing off-topic discussions. Consider how you do this – you want to keep your members feeling valued and just deleting their posts without any notification could alienate them. Having a clear set of guidelines for the group should increase the chances of members knowing what the intended topics of conversation are

15. Enable badges

You can recognise valuable group members who regularly contribute through badges. When this feature is activated, badges appear next to members’ names when they post in the group. This lets other members know they have made significant contributions to the group

16. Consider asking pending membership questions

Facebook allows you to ask prospective members up to 3 questions before you approve them to become a member of the group You could ask them why they want to join your group, find out what they are interested in or what challenges they have

17. Welcome new members

It may seem like a small thing but welcome new members to your group and ask them to introduce themselves to everyone. This will help to build the community in your group

18. Invite people to join your group

You have the ability in invite people to join your group, if you are friends with them on Facebook. However, think carefully about who you invite. Your group should be about bringing together a group of like-minded people. Adding everyone you know may not be a good thing. Yes, it might boost your membership but if someone is unlikely to get anything from it, what value is it to them, or you, to have them as a group member? Think quality over quantity when it comes to inviting people

19. Make sure your group name is clear

Your group name is really important. Make it crystal clear what your group is about and avoid generic, non-specific names such as “John’s Group”. Use keywords relevant to your group, that are likely to be searched for by users

20. Make sure your profile and cover photo are on-brand

Are you or your brand recognisable for a particular image, logo or set of colours? If so, make sure that your group reflects this. Use a high-resolution profile photo that people will recognise and add a cover image to your group that is also relevant to the group and on-brand

21. Complete your group description properly

Take the time to properly complete your group description. This is your opportunity to tell people what you can offer them and convince them that they want to be part of your group. Review the description regularly and make sure it is appealing – consider it like an advert for your group

22. Host Facebook Live videos

Video is a great way to share information with your members and live video is even better, as it allows you to interact with members. You can even feature notable members in your video and have them speak to you about a particular topic

23. Review group insights

Group insights provides useful information to you as the admin of a group. It lets you see how your content is performing and identify which members of your group are most active. Identify which posts have performed well (and consider doing more of these) and which have not performed well (and consider whether these should continue). You can also see top contributors – you should look to nurture these relationships and acknowledge the contributions these members make

24. Post at the right time

Use group insights to understand popular days of the week and times of the day for your group. You should then aim to post during these popular times (this will be based on when your members are active in your group)

25. Hold a watch party

A fairly recent addition to Facebook groups allows you to watch pre-recorded videos in real-time with group members. During the watch party, viewers can interact with each other in a live chat. This could be great for sharing a new product launch video where you want all of your members to watch at the same time and allow people to share their initial reactions with the group

26. Ask members what they want

The polls feature is a great way of asking your members what they’d like to see more of in your group. Doing this will show your members that you are listening and want to create a true community where members can influence the future content of the group

27. Promote your group

Advertise your group outside of Facebook. Include a link in your e-mail signature, promote your group on other social media profiles or simply ask new customers or tea members to join your group – just make sure it is relevant to them and that they will get value from joining

28. Add a location to your group

It might be useful to let your prospective members know where you are based, particularly if they are looking for a local business or group. This will increase the chances of your group appearing in search results for your local area

29. Customise your group’s URL

You can make your group easier to find by creating a custom URL for your group (facebook.com/groups/yourchosenname). This will give you a more attractive and potentially shorter URL to share outside of Facebook

30. Be a leader, not the boss

Facebooking groups are intended to be community-based and are not like Facebook pages. Whilst you may be the owner of the business using a Facebook page and can choose what is posted, you shouldn’t adopt the same approach for your group. You want to be actively encouraging others to participate and drive the conversation. You should be directing the conversation, not dictating it

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